If you’re into social media marketing, you probably know how difficult it is to find the perfect image to accompany your posts. We all know that pictures are one of the most critical components when it comes to boosting engagement. However, unless you are willing to pay some cash for it, finding and using an excellent image can at times be impossible. If you are not willing to part with some cash, you can try out the following free options.

 Adobe Stock

Not only does Adobe Stock have more than 80million high downloadable images which you can use in your social media campaign, but you can also easily license each one of them directly through the HootSuite dashboard. This means that after identifying the perfect image, you can download it, attach it to your original post and share it across different channels all from one place.


Gratisography is one of the few unique free photo sites due to the eccentric style of photographer Ryan McGuire. All the images are of high quality, excellent resolution and most importantly, royalty free-ready for use. On this site, the photos are organised in different categories, i.e. according to objects, animals, nature, and people, urban and whimsical. New images are typically added on a weekly basis and shared on different social media platforms.

 IM Free

IM Free has an organised collection of free web design resources which have been specially designed for commercial use. The royalty free images availed on the site usually are arranged according to specific themes such as education, nature and technology. Apart from availing free photos, the section also provides free templates, button marker, icons and much more.


Pixabay offer over 500,000 free images and favourite videos for both personal and commercial use. All images provided on this specific site are royalty free and are governed by the Creative Commons (CCO), which means that they can be adjusted and used for commercial purposes and print.


To contest the issue of diversity and inclusion within the media industry, Shopify held private photo shoots and came up with high-quality images of a diverse group of genders and ethnicities specifically in the workplace. The collection of high-quality photos is now available for free and can be used for commercial purposes on a new stock photo site called Burst. The site has a user-friendly interface and provides detailed information about each uploaded photo.